Critical mass
A critical mass is basically the smallest amount of something you need before a major change occurs. Don’t worry, I don’t blame you if you are still confused. Here are some examples:
Think about the discussion forum of this website. I’ve been thinking about ways to make it more popular. You’ve probably noticed that people don’t post very often at the moment. Since this is true it will make a new user less likely to sign up and make a post. Why? Because they can see that there is a good chance that no one will comment on their post. If the forum was more popular, it would attract more users. The biggest problem is that we haven’t reached our “critical mass” of users yet. I’m not sure what that magic number is, but I’m sure you can imagine that once the forum reaches a certain level of popularity, then it will grow quickly by itself. If the forum remains below the critical mass, then not much will happen. A critical mass is basically the magic number that causes a major turning point.
Epidemics (major diseases that spread throughout a population) need to reach a “critical mass” before they can really spread. Scientists know that if a certain percentage of the population gets a disease (the critical mass) then the disease will spread throughout much of the population. This is why it often seems like many people catch a cold at the same time. If many other people have a cold, the more likely you are to catch it.
People in business know how important it is to have many people know about their product. The more people who know about a product the more friends they can tell about this product. This is one reason that advertising is so important. Sometimes having the best product is much less important than having a popular product in terms of making money.
Hopefully China232.com reaches a critical mass soon and everyone knows about us.
Help us reach a critical mass by telling your friends and writing in the forum.
Thanks,
Andy
Business English Phrases and idioms
May 27th, 2008 at 9:30 pm
Some learns are afraid of making mistakes, I know I do. It can be one of the reason why people don’t post very often. Maybe they read articles like this one :
http://www.antimoon.com/how/mistakes-how.htm
…and then rather focus more on input.
Moreover, according to many experts on learning languages such as Steve Kaufmann , is writing relatively unimportant till the learner is not very familiar with the language because
be better at writing is possible only through reading not through writing…
May 27th, 2008 at 11:04 pm
As a Brazilian living in Portugal rely on me on spreading among my friends about china232.com
I really like your posts and I’m sure china232 will reach the critical mass of readers very soon.
You’re doing a great job.
Thanks for helping me learn some English.
June 8th, 2008 at 3:52 pm
usually I do not post or comment,only reading! I guess many people do this way.
but I have to say your conversation is awesome.
thank u guys very much for hard working .
keep it on. we r looking forward it.
November 24th, 2008 at 8:01 pm
I liked the post and how simply you explained the phrase critical mass.
December 18th, 2008 at 10:22 am
I’d like to post in the forum , and ask a lot of questions , but I don’t do it , cause I know no one will answer them , I think the forum needs moderators - people who are dedicated to operate and control the different sections of the forum .
September 10th, 2009 at 1:05 pm
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Cheers! Sandra. R.
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January 1st, 2010 at 11:33 pm
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