January 7th, 2012
Add and I started this China232 project about 5/6 years ago and have learned so much since then. We made so many marketing mistakes and have tried to learn from them.
Before we started this, we read a ton of stuff about how to do marketing, but at the end of the day, we really had no idea of what really works and what really doesn’t. Marketing is much more of an art than it is a science. It’s really hard to know what to do until you try it and learn from your experiences.
Some of you may already know that I’ve started writing my own personal blog about what I’ve found out about marketing. I’m using my own name, Andrew Best, to market myself as an expert or a “guru”. It’s kind of funny to actually do that, but I truly believe I’ve learned enough from my mistakes over the years to actually put myself in that category. You can read along and let me know what you think.
A lot of this stuff on my marketing blog is a combination of the hundreds of books I’ve read over the years and also what I’ve learned making China232.
Looking forward to your thoughts as always.